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rough end of the pineapple

rough end of the pineapple

From Wiktionary, the free dictionary

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English

Noun

the rough end of the pineapple

(Australia, informal) The worst of something; harsh treatment.
- 2020, McKenzie Wark, Sensoria: Thinkers for the Twentieth-first Century:
  Since they have the least bargaining power, creators usually get the rough end of the pineapple in these contests between investors and intermediaries for the hearts and minds of audiences—and their money.

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